From the book Old Gods Almost Dead: The 40-Year Odyssey of the Rolling Stones, by Stephen Davis (2001):
Birmingham, Sunday, July 7 1963. The Rolling Stones appeared smiling nervously on TV for the first time (Lucky Stars Summer Spin), miming to a tape of “Come On” in their juvenile black-velvet-collared checked suits, last on a bill with half a dozen now-forgotten acts. Mick shook his Beatles-cut hair and twitched spastically as the studio crew on in horror. Critics in the papers began to compare the Stones unfavorably to the more charming Beatles. Words like “apes” and “cavemen” were deployed in an ultimately successful effort to brand the Stones as the ugly, thuggish flip side of the sunny and engaging lads from Liverpool. Andrew thought this was brilliant and encouraged it, to the dismay of the Stones’ families.