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Mother Earth: The Rolling Stones’ Record Label That Never Happened

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The Rolling Stones’ Mother Earth label

Dec. 16, 1967: The Stones announce that Marianne Faithfull was the first artist being signed signed to their ‘Mother Earth’ label (planned along the Beatles’ Apple Records) But then the launching of the rumoured new label never happened, until the band started Rolling Stones Records in 1970. Later on, plans for the band to have its very own label were first mentioned in Record Retailer of the 21st of February 1968.

According to the article Charlie Watts was designing the logo; the company was intended to operate out of premises at 46A Maddox St, London W1. Record Retailer of the 16th of July 1969 quoted the Stones’ manager Allen Klein as saying that there was ‘a good possibility’ of the band launching its own label, which was still to be called ‘Mother Earth’. When the new label was eventually born, however, some two years or so later, the name had been dropped in favour of that of the band.