“We’re Not A Five-Headed Monster…”
*From the New Musical Express, England, Dec. 9 1967
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New Musical Express (NME) is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a ‘rock inkie’, the NME would become a magazine that ended up as a free publication, before becoming an online brand which includes its website and radio stations.
As a ‘rock inkie’, it was the first British newspaper to include a singles chart, in the edition of 14 November 1952. In the 1970s, it became the best-selling British music newspaper. From 1972 to 1976, it was particularly associated with gonzo journalism then became closely associated with punk rock through the writings of Julie Burchill, Paul Morley, and Tony Parsons. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s and 1990s, changing from newsprint in 1998.
The magazine’s website NME.com was launched in 1996, and became the world’s biggest standalone music site, with over sixteen million users per month. With newsstand sales falling across the UK magazine sector, the magazine’s paid circulation in the first half of 2014 was 15,830. In September 2015, the NME magazine was relaunched to be distributed nationally as a free publication. The first average circulation published in February 2016 of 307,217 copies per week was the highest in the brand’s history, beating the previous best of 306,881, recorded in 1964 at the height of the Beatles’ fame.
By December 2017, according to the Audit Bureau of Circulations, average distribution of NME had fallen to 289,432 copies a week, although its then-publisher Time Inc. UK claimed to have more than 13 million global unique users per month, including 3 million in the UK. In March 2018, the publisher announced that the print edition of NME would cease publication after 66 years and become an online-only publication.
(Ref. we’re not a five headed monster)
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