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The Promotional Album(1969)
This unique radio promotional album, produced in October 1969, was a limited-edition release created exclusively for industry use and not available for public purchase. Designed specifically as a “program aid” for disc jockeys, the album served as a resource to promote the Rolling Stones’ music on the air. It featured tracks from the band’s two “greatest hits” compilations, offering a curated selection of their most popular songs, and also included the then-unreleased track Love in Vain.
Innovative Radio-Only Release: The Rolling Stones’ 1969 Promotional Album
This strategic inclusion gave radio hosts a sneak peek at the new material, helping to generate buzz ahead of its official release. The album was an innovative way to connect with radio professionals, ensuring the Stones’ music continued to reach a wide audience during this pivotal era.Two hundred copies were shipped to the U.K. for journalists, since there was no commercial radio there at the time. There’s a ‘A Special Radio Promotion Album In Limited Edition – Not For Sale’ text on the cover. Although known as The Promotional Album, the album title is simply The Rolling Stones (London, RSD-1)
More about the Rolling Stones’ The Promotional Album
*By Marcelo Sonaglioni The backcover reads “This album has been prepared for radio stations only by The Rolling Stones as a program aid. It was felt that most stations have in their library both volumes of The Rolling Stones Hits LP’s (NPS-1 And NPS-3) and that one more LP, assembled especially for radio stations, could be of great help in programming. This LP, consisting of 14 Rolling Stones selections, spans the complete recorded history of The Rolling Stones beginning with one of their earliest recordings (Route 66) and ending with a brand new selection which will be included in The Rolling Stones’ next LP” (referring to Love In Vain)
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