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Charlie Watts about tour manager Sam Cutler introducing the Stones as ‘The Greatest Rock ’N’ Roll Band In The World’ in 1969

“I didn’t believe it. What about Little Richard? Then you have Dave Bartholomew and Fats Domino, Chuck Berry’s studio band – there isn’t a better rock ’n’ roll band. That’s where we got it from. Roll Over Beethoven by everybody else is a joke. We came close sometimes with Little Queenie or Around And Around“

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Sam Cutler and His Role with The Rolling Stones

Sam Cutler played a key role in shaping the live presence of The Rolling Stones during their wildest years. As their tour manager in the late 1960s, he wasn’t just handling logistics—he was the booming voice that introduced the band on stage, often with dramatic flair and swagger. His loud, unforgettable announcements became part of the Stones’ legend, hyping up the crowd before a single chord was played. Cutler’s energy matched the chaos of the band’s touring life, and his presence added yet another layer to the spectacle that was a Rolling Stones concert.

The Man Who Called Them the Greatest: Sam Cutler and The Rolling Stones

When you heard “Ladies and gentlemen, the greatest rock and roll band in the world… The Rolling Stones!” echo through the stadium, you were hearing Sam Cutler’s signature magic. As the band’s tour manager in the late ’60s, Cutler wasn’t just handling backstage chaos—he was setting the tone for what fans were about to experience. His bold, theatrical introductions helped build the Stones’ myth, giving them the kind of grand entrance only true rock gods deserved. It was loud, dramatic, and perfectly over-the-top—just like the shows themselves. Cutler’s voice became as much a part of the concert as Keith’s riffs or Mick’s struts, and that “greatest band” line? Still legendary. (Ref. Charlie Watts Sam Cutler)

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