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The Rolling Stones’ Jazz News ad, 1962
On April 7, 1962, Little Boy Blue and the Blue Boys (including a very young Mick Jagger and a very young Keith Richard, no ‘s’ at the time) travel to the Ealing Club to see Alexis Korner’s Blues incorporated, where they meet and chat for the first time with Elmo Lewis (Brian Jones), who had sat in with the band and impressed everyone with his slide guitar playing. This is the advert from the April 4th edition of Jazz News advertising the gig.
In the story of rock music, some moments are etched in history as truly transformative. One such moment was the fortuitous encounter between Mick Jagger (at the time known as “Little Boy Blue”, from Little Blue Boy and he Blue Boys, the band he was trying to form), Brian Jones (who went by “Elmo Lewis”, a pseudonym he adopted as a musician) and Keith (without a nickname) The meeting ultimately led to the creation of The Rolling Stones, marking the beginning of a musical revolution that would shape the landscape of rock and roll forever.
Little Boy Blue (Mick) was an ambitious young musician with an extraordinary gift for playing the harmonica. His ability to create soulful melodies that captured the essence of blues made him stand out in any setting. Meanwhile, Elmo Lewis, was a gifted guitarist who had a deep passion for the blues and an innate sense of rhythm. While Keith was an ardent Chuck Berry lover. Together, their musical talents formed a perfect synergy.
The magic unfolded one summer evening in London, when fate intervened and brought them together at a local pub. An impromptu jam session was about to begin, setting the stage for something truly special. As the night progressed, the air was filled with the unmistakable energy of pure musical chemistry. Brian Jones, with his bluesy guitar riffs, and Mick Jagger, with his harmonica melodies, created a mesmerizing sound that seemed to come alive in the room.
It didn’t take long for them to recognize that something extraordinary was happening. Mick Jagger, Brian Jones, and eventually Keith Richards formed a bond fueled by their shared love of blues and a drive to forge something new and groundbreaking. From this union, The Rolling Stones were born, forever changing the course of music and leaving an indelible mark on the world of rock and roll.
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