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1964: The Rolling Stones and Rice Krispies
THE STONES AND THE SECRET CEREAL JAM Back in 1964, Brian Jones and the Stones cooked up a Rice Krispies jingle called Wake Up In The Morning. It aired in the UK but never made it to the U.S., staying under the radar for decades. Long before Satisfaction blew up America, the band was already experimenting with catchy tunes—and yes, even breakfast cereal got a Stones twist. Now that hidden gem has finally resurfaced online for fans to enjoy.
“Wake up in the morning there’s a snap around the place…” February 6, 1964: The Stones record Wake Up In The Morning, a TV jingle for Kellog’s Rice Krispies cereal (aka Rice Krispies Jingle), written by Brian and one J. Walter Thompson, at Pye Studios, London. First aired on British TV on June that year.
More about the Rolling Stones’ recording of theRice Krispies jingle in 1964
*By Marcelo Sonaglioni Even the most hardcore and radical anti-capitalist bands can’t escape the constant tug-of-war between making real art and dealing with the harsh realities of the music industry’s commercial side. Even bands that aren’t accused of “selling out” often end up secretly writing jingles just to pay the bills (think Jack White doing a Coca-Cola ad or Bis recording the Powerpuff Girls theme). For many, it’s just a necessary evil. And back before the internet, when things didn’t stick around forever, they could be pretty sure fans would either never find out or eventually forget about it.
Oh, and let’s not forget that back in the day, Ban deodorant actually hired Iron Butterfly for one of their hilariously strange commercials. And of course, even the Rolling Stones got in on the action. You can hear their unmistakable sound in a 1960s Rice Krispies ad that made a splash online in 2016, even though it had been floating around the internet for years before that. Just another “rock’n’roll” moment!
Before Satisfaction: The Rolling Stones’ Forgotten 1964 Cereal Jingle
Kellogg’s, the parent company of Rice Krispies, confirmed that the ad is definitely from 1964 and not some clever modern hoax. By then, the Stones were already famous in the UK, but they hadn’t hit the massive popularity they’d soon get in the U.S. with Satisfaction the next year. Because of that, the Rice Krispies jingle—written by Brian Jones—was never aired in the U.S. and stayed out of the public eye until it resurfaced online decades later, mostly unnoticed by anyone outside the UK.
Brian Jones and the Snap! The Rolling Stones’ 1964 Rice Krispies Ad
The song was written by Brian Jones in collaboration with J. Walter Thompson and recorded at Star Sound Studios (or Pye Studios) on February 6, 1964. Produced by Jonathan Rolland with sound engineer Glyn Johns, the 26-second ad features the iconic “Snap,” “Crackle,” and “Pop” as milk is poured over a bowl of Rice Krispies. The commercial first aired on ITV in June 1964. It’s believed that two different versions exist: one with animations and another themed around the Jukebox Jury show. Wake up in the morning there’s a snap around the place Wake up in the morning there’s a crackle in your face Wake up in the morning there’s a pop that really says “Rice Krispies for you and you and you” Pour on the milk and listen to the snap that says “It’s nice” Pour on the milk and listen to the crackle of that rice, Get up in the morning to the pop that says “It’s rice” Hear them talking crisp. Rice Krispies!!
Like what you see? Help keep it going! This site runs on the support of readers like you. Your donation helps cover costs and keeps fresh Rolling Stones content coming your way every day. Thank you!
