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Rolling Stones on video: New York City 1975 flatbed truck our announcement
May 1, 1975: After their originally announced press conference at the 5th Avenue didn’t take place, the Stones, including new band member Ron Wood, announce their 1975 Tour of the Americas performing Brown Sugar on a moving truck on 5th Avenue, New York City.
More about The Rolling Stones’ 1975 flatbed truck tour announcement in New York City
*By Marcelo Sonaglioni
The Rolling Stones Turn NYC Into a Stage for 1975 Tour Launch
When the Rolling Stones announce a tour, they don’t just send out a press release—they make a scene. And in 1975, they took things to a whole new level. Instead of a boring press conference, they decided to crash the streets of New York City on the back of a flatbed truck, blasting “Brown Sugar” as they rolled down Fifth Avenue. Because, why not? The stunt was pure Stones—loud, unexpected, and unforgettable. Crowds gathered in disbelief as the band played live while rolling past surprised pedestrians and traffic.
The Rolling Stones’ Iconic 1975 NYC Flatbed Truck Stunt
On May 1, New York City became the unwitting stage for one of rock and roll’s most unforgettable moments. The city’s streets were suddenly electrified as a truck carrying Mick Jagger, Keith Richards, and the rest of the Rolling Stones, including keyboardist Billy Preston, turned into a makeshift concert stage. As the truck cruised down Fifth Avenue, Mick, decked out in his signature flashy yellow blazer, strutted around as if he were commanding Madison Square Garden, while Keith—looking effortlessly cool as ever—riffed away, treating the whole spectacle like a casual Tuesday. Charlie Watts, ever the calm one, settled into his drum kit, perhaps quietly wondering how he’d ended up in the middle of this wild ride.
It was a genius move—a mix of rock and roll rebellion and marketing brilliance. The Tour of the Americas ‘75 was officially underway, but the Stones made sure their announcement would leave a lasting impact. Forget limos and standard press events; the Rolling Stones were legends, and they made sure the world knew it with this unexpected, unforgettable stunt.
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