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Rolling Stones Announce Tour of the Americas in NYC (1975): A Moving Performance
After the planned press conference on Fifth Avenue was canceled, the Rolling Stones, with new member Ron Wood, revealed their 1975 Tour of the Americas by performing “Brown Sugar” on a moving flatbed truck down Fifth Avenue in New York City.
The Press Conference That Never Happened
On May 1 1975, fans and journalists gathered on 5th Avenue in New York City, expecting a standard press conference to announce The Rolling Stones’ upcoming Tour of the Americas. However, in true Stones fashion, the band had something far more outrageous in mind. The originally announced conference was a diversion—there would be no table, no microphones, and no sit-down Q&A session. Instead, the band decided to make their announcement in a way only they could pull off: loud, mobile, and unforgettable.
Suddenly, in the heart of the bustling city, a flatbed truck appeared, rolling down 5th Avenue with the band performing live on the back. With new guitarist Ron Wood officially making his debut as a member of the group, the Stones ripped into a high-energy version of Brown Sugar, catching onlookers completely by surprise. Office workers leaned out of windows, traffic came to a standstill, and the streets filled with people trying to get a glimpse of the spectacle. It was spontaneous, gritty, and perfectly in line with the band’s rebel image.
A Legendary Moment in Rock History
That truck-top performance instantly became one of the most iconic moments in The Rolling Stones’ history. It not only announced the start of their massive 1975 Tour of the Americas but also solidified their reputation as masters of shock, style, and swagger. The stunt received widespread media coverage and became part of rock ‘n’ roll legend. With Ron Wood officially on board, the Stones were charging forward with renewed energy, and this creative publicity move set the tone for one of their most memorable tours ever.
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