Like what you see? Help keep it going! This site runs on the support of readers like you. Your donation helps cover costs and keeps fresh Rolling Stones content coming your way every day. Thank you!
The Rolling Stones in the press: “Stones’ LP you can’t buy!”
The Rolling Stones aka The Promotional Album, produced in October 1969, was a highly limited release intended exclusively for industry professionals. It’s a Stones LP that was never made available for public purchase, as it was designed solely as a “program aid” for disc jockeys and radio stations. The album served as a valuable resource to keep the Rolling Stones’ music in rotation, providing radio hosts with a curated selection of the band’s most popular songs. These tracks were taken from the Stones’ two greatest hits compilations, ensuring that DJs had easy access to their best-known material.
One of the album’s most intriguing features was the inclusion of Love in Vain, a track that had not yet been officially released. This strategic move allowed radio stations to give listeners an exclusive preview of new material, building anticipation for the upcoming Let It Bleed album. By offering this sneak peek, the Rolling Stones’ management ensured that the band remained at the forefront of rock radio programming.
A Rolling Stones’ Ultra-Rare Promo Gem
Since there was no commercial radio in the U.K. at the time, 200 copies were specially shipped to journalists, further spreading the word about the band’s latest work. The album cover prominently featured the text: A Special Radio Promotion Album In Limited Edition – Not For Sale, emphasizing its exclusive nature. While it is commonly referred to as The Promotional Album, its official title is simply The Rolling Stones.
This unique release highlights the band’s innovative approach to promotion, ensuring their music reached as many listeners as possible during this crucial period in their career. Today, it remains a sought-after collector’s item, offering a fascinating glimpse into the Stones’ marketing strategies in the late 1960s.
Like what you see? Help keep it going! This site runs on the support of readers like you. Your donation helps cover costs and keeps fresh Rolling Stones content coming your way every day. Thank you!
