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Keith, about coming up with the name Rolling Stones:
“Brian came up with the name. It was a phone call – which cost money – and we were down to pennies… We got a gig at last, so we said, “Call up Jazz News, put in an advert”. So Brian gaily dials away – and they say Who? We hadn’t got a name and every second was costing a precious farthing. There’s a Muddy Waters record face down – The Best of Muddy Waters – and the first song was Rollin’ Stone Blues. Brian had a panicked look on his face – he said I don’t know… the Rolling Stones. That’s the reason we’re called the Rolling Stones…. Our first gig was… at the Marquee.”

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(Ref. rolling stones name)